PRIVACY POLICY

Ernest Wright Ltd. respects your privacy.

We only collect and use personal information where necessary to provide our services or respond to your requests.

This may include:

• Your name and contact details when you place an order or contact us.
• Delivery and billing information required to fulfil your order.
• Email address if you subscribe to updates.

We do not sell or share your personal data with third parties for marketing purposes.

We only work with trusted partners where necessary to operate the business, including payment providers, delivery services and website tools. These partners only process personal data where necessary to provide their services.

We may use analytics and testing tools (such as Google Analytics, Nelio A/B testing and Microsoft Clarity) to understand how the site is used and improve it. These tools are only activated with your consent and may process anonymised or aggregated usage data.

Legal basis for processing

We process personal data on the following legal bases:

• Contract: to fulfil orders and provide our services
• Legitimate interest: to operate and maintain the website
• Consent: for analytics and testing cookies

Data retention

We retain personal data only for as long as necessary to fulfil orders, provide customer support, and meet legal and accounting obligations.

Your rights

You have the right to:

• Access your personal data
• Request correction or deletion
• Object to processing
• Request restriction of processing
• Request data portability where applicable

To exercise any of these rights, you can contact us.

Complaints

If you have concerns about how your data is handled, you have the right to lodge a complaint with a data protection authority.

In the UK, this is the Information Commissioner’s Office (ICO): www.ico.org.uk

Contact details

Ernest Wright Ltd.
58 Broad Lane
Sheffield, S1 4BT
United Kingdom
info@ernestwright.co.uk